After working in a senior programmer role for the last 20 years and, having previously covered development languages that's probably now long gone, I came to the conclusion that day to day development per-se did not hold any more challenges and I needed something to get my teeth into. After twiddling my thumbs a few for months I decided to get into web development and started work on building a few social network web sites. After these failed *miserably* to attract visitors I started looking for my next challenge and read about QR Codes in an article on Sky news web site.
Being an inquisitive type of person I spent long hours researching QR Codes and their possible applications and came to the conclusion that these things could revolutionalise the whole mobile web platform. The only shortfall with QR codes are that they are static. Once you've created and printed your QR code there's no going back. If you change your website URL, want visitors to land on an alternative web page or track how many times your QR Code has been scanned then you need to get your website developers to change the coding on your website to handle this (and this isn't cheap, £75/hour for a decent website developer). QRMe has taken QR codes one stage further by creating dynamic QR codes (QRMe codes) to save you a lot of time and money. Simply register and specify your landing page then place the generated QRMe code on your printed material. In under a minute you'll have a trackable QR code that you can follow in realtime.
The web page you want your QR code to point to is stored on our QRMe.co.uk web server. Once your QR Code is scanned the mobile phone will refer to your QRMe account, which then redirects the mobile phone to your chosen web page.
QRMe are offering this basic service free for anyone who would like to use this technology to help advertise / promote their business. All you have to do is register, log in and save your unique QRMe Code and include it in your advert. Your advert will be the centre of attention amongst all those other outdated text / picture only adverts. One click of a mobile phone button will take your potential customers to your e-commerce site. Just image commuters on a train or bus, bored, and wishing for the journey to end to see your advert. How likely will they scan it, if only out of curiosity ?
We are heading for a smartphone / geocoding revolution where your moby will become more important than your PC and QR codes fits squarely in this area.
I've authored and developed mailorder systems handling around 5 miliion transactions, created multi warehouse inventory systems, web based barcode picking systems for a major UK toy retailer, re-developed MRP existing systems for a major European plastic vending cup manufacturer, created HTML based datacapture systems for a big UK satellite player, developed mail sorting systems and a whole lot more for some big multi national-household names and am smitten by simple technology like this - purely down to the fact that QR codes uses are endless. Take a few minutes to think of how you or your business could utilise this technology and, believe me, you'll be amazed.
Regards
Ian Foster
Questions or comments to admin@qrme.co.uk
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