A QR code was placed on the back of their festival catalogue for Sydney Design 08 which, once scanned, directed users to a hidden web page which provided a discount voucher for the festival and ensured free entry to the Museum during the event. Recent post event analysis revealed the following (Seb Chan's blog ..)
The big question is, did anyone use it?
144 views of the QR destination page
- 13 on Symbian devices, 3 on iPhone, rest of Windows versions or Safari versions
- 55 from Sydney and the rest interstate or overseas
33 successful form completions
26 successful ticket prints
Unfortunately we don’t have any figures on whether any of these 26 printouts were actually presented at the door of the Museum and redeemed.
Is this successful? For zero financial outlay this was always going to be a trial. We’ve learnt quite a lot about QR codes and their potential through doing this and we will certainly be experimenting more with them.
We know that there were several factors that meant we didn’t do this optimally, but we also know that QR code usage in Sydney is, understandably, low. We are probably still 3-5 years away from widespread public adoption and understanding - and beyond marketing we are still waiting for a ‘killer app’ to drive usage.
See the original go-live blog http://www.powerhousemuseum.com/dmsblog/index.php/2008/07/29/our-first-qr-code-experiment-goes-live/
| Add a comment |
| < Prev | Next > |
|---|
