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Version 10 of July 27, 2009
BUY 1-year single copy subscription: US$ 1900 (= 4 x US$ 475 quarterly) BUY corporate license: US$ 4750 BUY 1-year corporate subscription: US$ 9500 (= 4 x US$ 2375 quarterly) |
QR codes have become a major tool to facilitate the usage of mobile data services, and QR codes help to overcome one of the most important barriers to mobile commerce and mobile content sales. Initially developed for logistics and car parts supply chain management by Denso Corporation, applications for QR codes have recently found explosive growth with the advent of camera phones. QR codes are a very important information input and output tool, and are facilitating the growth of the mobile economy. This report is must-read for mobile communication professionals globally, who need to be in touch with the state-of-the-art of mobile phone design, mobile phone applications for commerce and content sale, mobile marketing, and advertising targeting mobile users.
Table of Contents
- Executive Summary: QR code for mobile phones
- QR Code = Quick response code
Fundamentals and overview
QR code vs conventional bar code
QR code information capacity
Different types of 2D bar codes
QR code: main characteristics
QR code standardization
QR code error correction
QR code information capacity
QR code for DoCoMo i-mode phones: maximum capacity - QR codes - the solution to one of the biggest problems for mobile commerce
QR code as a solution
QR codes vs RFID - Penetration statistics:
Which percentage of consumers knows about QR codes (2004 - 2008)
Which percentage of consumers uses QR codes (2004 - 2009)
How often per week are qr codes typically used
How are QR codes used? - QR code as an input/output medium for mobile phones
- QR code functionality and mark-up for mobile phone data input
QR code funcationality and mark-up for i-mode/DoCoMo
Types of QR code input
Telephone/address book entry
Email
URL bookmark
i-Appli
Content - QR codes as the easiest way to access information
Example: DoCoMo brochure on wallet phones - QR code for m-commerce and to sell content
QR codes to sell content
Selling content using QR code - QR code for customer relationship management (CRM)
- QR code advertising
QR codes in advertising
QR codes at Tokyos busiest spots
Large scale QR codes on buildings
QR codes for property developers
QR codes for street campaigns
QR codes in convenience stores - QR codes for maps, navigation and location dependent services
QR codes for maps and navigation
QR codes for maps, navigation and location dependent services
QR codes for location dependent services on maps in the Tokyo Subway
Roadmaps with QR codes - QR codes in retail sales
QR codes for food retail - QR codes for TV program guides
- QR codes to pay bills
QR code to pay bills at convenience stores - QR codes on business cards
- Cmode and QR codes
The Cmode payment system
Register for club cmode membership
Pay cash into cmode prepay account
Purchasing goods and services with cmode
Cmode point pass
C-ticket
Analysis of cmode user interactions - Amazon.co.jp: comparative mobile shopping
Amazon.co.jp barcode i-appli: comparative mobile shopping
Amazon.co.jp barcode i-appli: comparing the prices of a book - Color codes
- Overview of Japans mobile industry and mcommerce
- Mobile internet: i-mode, EZweb, and Vodafone-Live! and GPS/Location based services
- Mobile phone handset markets
Camera phones as an essential tool for QR code usage - Trends and outlook
- Summary
Report preview
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